project-ara-huge.jpg

Project Ara

Ara is a modular smartphone initiative from Google's advanced tech group aimed at bringing an unparalleled level of functional and aesthetic customization to consumers.

Role: Head of Consumer and Retail Experience

591cc1968f128e13a714b1a1_ara5.jpg
591cc19f3a21e574d6a2fac3_ara3-p-1600.jpeg
googles_project_ara_5.jpg
591cc1cc8f128e13a714b1aa_ara7-p-1600.jpeg
Surveying the landscape

Surveying the landscape

For our Puerto Rico market pilot, I assembled an on-the-ground research team comprised of academics and local market experts to assess how to best reach consumers. Drawing upon the island's deep-seated desire for exploration, and a road-trip "chinchorros" culture, we settled on a retail truck form factor.

IMG_5815.jpg
IMG_5928.jpg
IMG_6072.jpg
retailTruck300_backStairs_updated.0.jpg
A UI that navigates choice

A UI that navigates choice

A phone with near infinite permutations poses a problem – how to filter things down into a choice. Our solution was a biometrically adaptive user interface which senses users' level of engagement and stress (using HR, GSR, FACS, and eye tracking), and matches their appetite for exploration.

configurator.png
biometricstablet.png