An airplane in an office park
We built a full-size modular A330 in our office so we could do integration testing, and host research activities.
We put 100+ passengers inside our mockup for 4+ hours as a behavioral economics test of willingness to pay.
New business models
In partnership with Peloton and Reebok, we developed and deployed a gym module at San Jose airport to quantify reaction to new brand-sponsored experiences in flight.
We got building early, with a low-res setup to explore passenger behaviors and movement patterns in a modular cabin.